Thursday, April 9, 2009

Blender Magazine Folds (or A Forest Of Trees 1, Blender Magazine 0)

The latest victim in the current economic recession is Blender Magazine, who laid off thirty of its employees, published its final print issue this April. It will now be an exclusively internet-based magazine. Cover stories in the past have included Britney Spears, Avril Lavigne and Kelly Clarkson.

If you are in fact a fan of music, Blender means very little in every way. It was never anything even remotely close to being "the ultimate music magazine" as it proclaimed itself to be. Since there are several smaller niche magazines actually covering music and reviewing it beyond Blender's on average two-sentence mark, its target audience isn't exactly interested. The format, humor and the sound-bite journalism ala Maxim/Stuff was very much in vogue in the late 90's. It was the sort of magazine co-workers gathered around for a few chuckles during downtime - and then threw away. Like most disposable things - it's only a matter of time before they are properly disposed of.

Let's face it, the appeal of those "most awesomely bad" lists are pretty limited - if not done to death.

At least it will find a more suitable anyone-can-do-it home on the web.

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